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We are seeking a Senior Manager, E-commerce Marketing to work within the E-Commerce Marketing Department. This position is responsible for leading marketing activities in support of our growing US E-commerce business. Search Engine Marketing (SEM), Comparison Shopping Engines, Affiliates, 3rd party platforms (eBay, Amazon etc.) and partnership marketing are all critical success areas. We seek a proven leader with a track record for growing these programs who possesses strong vendor relations, project management, communication and analytical skills. 4 year college degree required -- academic focus in marketing, e-commerce, and/or business preferred. 4+ years working in a data-driven, multichannel, direct-to-consumer ecommerce retailer required, preferably with a top 100 multi-channel retailer or a top 200 eTailer.
What does this opportunity give me?
Chance to work in a fast-paced, dynamic, results-driven environment
Ownership. Own your job and be accountable for your work.
Exposure. The ability to partner with business units across the organization.
Growth. Potential for career growth is a company initiative.
Pride. Work for a brand that delivers a consistent message every day.
What will I do at this company?
Lead and manage all aspects of direct-to-consumer ecommerce marketing in the areas of Search Engine Optimization (SEO), Paid Search, Comparison Shopping Engines, Affiliates, 3rd party platforms and referring partners.
Inspire, motivate, mentor and educate a dedicated team of e-commerce professionals.
While you will lead a team, demonstrate that you have program expertise, are current in your field and can be "hand's on" as necessary and work within specific programs and understand their specific nuances to achieve results.
Lead and execute a "bottoms up" forecasting methodology that accurately predicts sales, orders, customer acquisition and costs for all programs.
Support company and department goals and achieve business unit KPI's
Liaise with peers in Financial Planning and Analysis, Merchandising, IS, and Creative to deliver an unrivaled customer experience for all of our website's consumers.
Deploy tests and provide backend analysis and recommendations after testing to continuously improve the customer experience and grow sales and contribution.
Analyze and provide reporting on program KPI's - identifying opportunities for growth and improving efficiency
Manage programs within acceptable levels of advertising spend, contribution and customer long term value
Leverage spend and investment across platforms and vendors to grow profitably and improve efficiency.
Assist with periodic reporting (weekly, monthly) on campaign performance
Execute trend analysis, monitoring and competitive benchmarking
What does this company need from me?
Ability to work autonomously and be a "self starter" - applying broad "best practice" ecommerce processes to our specific areas of focus
Communicate effectively and clearly across various leaders and stakeholders within our community
Ability to quickly and routinely prioritize - balancing the pursuit of opportunity and the application of resources appropriately for maximum benefit
Strong drive for continuous improvement - maximizing growth, accelerating the rate of new customer acquisition and improving program profitability
Ability to negotiate and partner creatively with our vendors -demonstrable entrepreneurial attitude combined with a "win-win" approach
Advanced knowledge and use of Microsoft Excel and other BI tools and reporting tools for presentation of reports and data. Comfortable and confident presentation of business plans and business reviews to stakeholders and senior leadership.
An analytical, problem solving and results-driven approach to e-commerce challenges and opportunities
Strong problem solving, decision making and analytical ability
Demonstrated flexibility- adapts to a changing work environment while meeting company and department milestones
Must be willing to work in a fast-paced environment with an openness to change as our company grows
Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment
Other skills and abilities
Experience using statistical techniques to evaluate marketing tests
Experience with automated campaign management or segmentation tools
Knowledge/experience with order allocation methods/best practices
Deep knowledge of one or more of the following areas: SEM, SEO, Affiliate Marketing, Comparison Shopping Engines, 3P Platforms (Amazon, eBay)
What else do I get?
Comprehensive benefits program
Amazing company culture and team environment
Guard rails to work between, not a box
Ownership in the brand with our Employee Stock Purchase Program
